Principle: 20% of skills, actions, and systems create 80% of outcomes.
Goal: Build irreversible leverage in attention, automation, and capital — fast, ethically, and at scale.
🎯 THE CORE 20% (What Actually Matters)
Everything below is chosen because it produces outsized returns. Ignore the rest.
- Attention Control (Top 1 Lever)
If you control attention, money follows.
Platforms: Instagram Reels + TikTok (short-form first).
Skill: Hook engineering (first 2 seconds decide fate).
Output rule: Daily shipping beats everything.
Deliverable:
1–2 posts/day, same format, same niche, 30 days straight.
- AI-Orchestrated Content Factory
Stop “creating.” Start assembling.
AI for ideas → scripts → visuals → captions → scheduling.
One repeatable format only.
Stack (minimal):
ChatGPT (ideas, hooks, captions)
Leonardo/Midjourney (visuals)
CapCut (editing)
Notion (planning)
Deliverable:
Batch 30 posts/week in <3 hours.
- Systems Thinking (The Multiplier)
Design loops, not tasks.
Loop: Post → Measure → Kill losers → Double winners
Track only 3 metrics: CTR, Watch Time, Saves
Deliverable:
Weekly review → 1 change only.
- Monetization Early (Signal, Not Greed)
Money is feedback.
Start with: Affiliates, shoutouts, UGC
Don’t wait for “big following.”
Deliverable:
First dollar earned by Day 45.
- Cloning What Works
Scale horizontally before vertically.
Clone winning formats into 2–3 variants.
Same system, different aesthetics.
Deliverable:
3 pages, same backend, shared content engine.
🧠 THE 80/20 SKILLS (Learn These, Ignore the Rest)
Skill
Why It’s 80/20
Prompt command
Determines output quality
Hook psychology
Controls attention
Editing templates
Speed + consistency
Analytics basics
Fast feedback
Offer design
Converts attention to money
🗓️ 90-DAY EXECUTION (80/20 VERSION)
Days 1–30: FOUNDATION
Pick ONE niche.
Lock ONE format.
Ship daily.
No monetization obsession.
Outcome: Algorithm starts recognizing you.
Days 31–60: LEVERAGE
Improve hooks only.
Add affiliate links.
Clone page #2.
Outcome: First consistent growth + first revenue.
Days 61–90: DOMINANCE
Clone page #3.
Systemize production.
Pitch brands.
Outcome: Repeatable machine + income signal.
🚫 WHAT TO IGNORE (The 80% That Wastes Time)
Advanced coding (too early)
Tool hoarding
Branding perfection
Long courses without output
Multi-platform chaos
📌 DAILY 80/20 RULE
If you only do one thing per day:
Ship one post that improves the hook.
🏁 END STATE (12–18 Months)
Multiple AI-powered pages
Owned attention
Predictable monetization
Systems